A existência de inteligência competitiva na tomada de decisão estratégia, nas grandes empresas têxteis, do segmento cama, mesa e banho de Santa Catarina

AUTOR(ES)
DATA DE PUBLICAÇÃO

2004

RESUMO

The influence that the age of knowledge brought to businesses, competitiveness as a differential for survival of companies and updating of material, were the generating factors for the choice of theme of the present research. The objective of the research was to verify the presence of competitive intelligence in the strategic decision making process within large textile companies, the bed, bath and table segment, specifically, in Santa Catarina. The research aimed to verify the ancillary effect that the use of competitive intelligence has brought to companies in the process of strategic decision-making. As such, it opted for the use of qualitative methodology with descriptive analysis. The population researched was the made up of large textile companies in Santa Catarina, in the bed, bath and table segment, that are registered with the FIESC systems. The range of the sample was made up of eight companies, through the key people involved in making strategic decisions. Field research was exploratory and was aimed at demonstrating the understanding that those interviewed had regarding the subject. It employed, as a data collection instrument, the personal, delineated interview, with a basic script. Interviews were recorded, in order to facilitate the transcription of relevant items. The result of this research highlights the fact that majority of those interviewed know the concept of competitive intelligence. Models of competitive intelligence and some processes of the strategic decision making process that businesses use can be systematized. Conclusion arrived at evidence that only four companies use competitive intelligence, of which two are made in an informal way. In these companies, competitive intelligence is based on collecting information, with later use in making decisions. Interpretation and dissemination of this information does not exist, nor does any sytematization of collected data. The ideas presented by the majority of those interviewed converge with the literature. As recommendations, what can be highlighted at the outset is that in the search for introducing the application of competitive intelligence in companies that still do not employ it those companies must be armed with both information and the choice of key people for retaining that information. Theevidence of this research asserts that practice is tied to theory, although only in an informal way.

ASSUNTO(S)

strategic decision-making processo decisório; concorrência; gestão de negócios; indústria têxtil - santa catarina tomada de decisão administracao competitive intelligence inteligência competitiva

ACESSO AO ARTIGO

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