Análise da preservação do Cururu nas rádios de Piracicaba-SP / Análise da preservação do Cururu nas rádios de Piracicaba-SP

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

This dissertation signs the possibility of investigating - with the effect of the technological, economic and cultural changes in the world and in mass communication, in particular on radio broadcasting - how to use radios potentiality for the diffusion of popular culture movements, in special the tradition of cururu, a kind of country music free style battle from São Paulos countryside. It also search to understand how these changes influenced cururu itself, as it has been modifying its characteristics to resist in face of the development of the mass medias. This study shows the importance of the preservation of the local culture by the radio stations of Piracicaba city, located in the interior of São Paulo State. In its final consideration, the study presents data indicating where the local radio stations and cururueiros (a person who performs the cururu) stands about this matter. It also points out ways mutual cooperation and how the radios stations can play a leading role in the spread of this popular culture.

ASSUNTO(S)

popular culture mass culture processos comunicacionais cururu cultura popular communication processes cultural manifestations cultura de massa manifestações culturais cururu

ACESSO AO ARTIGO

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