Gestão do conhecimento: um estudo no jornalismo regional / Knowledge management: Local journalism
AUTOR(ES)
Fernanda Castro de Nadai
DATA DE PUBLICAÇÃO
2006
RESUMO
Knowledge is more and more being considered as a main organizational strategic active, mostly in knowledge intensive organizations, as is the case in the Journalism sector; hence slowly we observe an increasing interest for research on knowledge management on this area, particularly regarding ways to improve products and services and helping these kind of organizations to become more competitive. This means creating organizational standards for knowledge processing, as well as developing strategical vision and planning for this purpose. In the Journalism area we observe simultaneously a globalizing trend, pressed by advances on communication technology, as well as a strengthening of local journalism. All this may be considered as part of the Glolocal movement on this Digital Era of Communication, where we deal with real time news at a planetary scale. Under these conditions our research is a case study, based on four interviews on local journals located on the State of São Paulo , looks at the knowledge management processes been used by these kind of organizations related to the four stages of knowledge acquisition, maintenance , stocking and dissemination; as well as problems related to promoting these processes
ASSUNTO(S)
gestao de conhecimento learning and knowledge jornalismo regional jornalismo local knowledge management knowledge intensive organizations conhecimento e aprendizado administracao strategic actives organizações intensivas em conhecimento ativos estratégicos local journalism management
ACESSO AO ARTIGO
http://www.sapientia.pucsp.br//tde_busca/arquivo.php?codArquivo=3086Documentos Relacionados
- Gestão do Conhecimento: Uma Comparação entre Empresas Brasileiras e Norte-Americanas
- KNOWLEDGE MANAGEMENT FOR IT SERVICE MANAGEMENT: USAGE AND EVALUATION
- Knowledge management: an approach of technical &scientific committee in airspace research center
- Human resource management as a strategic factor of knowledge management: a case study in a company of the pharmaceutical industry
- GestÃo da qualidade x gestÃo do conhecimento: um estudo na CHESF