Knowledge management, market orientation, innovativeness and organizational outcomes: a study on companies operating in Brazil

AUTOR(ES)

Ferraresi, Alex Antonio, Santos, Silvio Aparecido dos, Frega, José Roberto, Pereira, Heitor José

FONTE

JISTEM - Journal of Information Systems and Technology Management

DATA DE PUBLICAÇÃO

2012-04

RESUMO

This article analyzes the study of the relationship among knowledge management, the company's market orientation, innovativeness and organizational outcomes. The survey was conducted based on a survey held with executives from 241 companies in Brazil. The evidence found indicates that knowledge management directly contributes to market orientation, but it requires a clearly defined strategic direction to achieve results and innovativeness. It was also concluded that knowledge, as a resource, leverages other resources of the company, while it requires a direction in relation to the organizational goals in order to be effective.

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