O mito e o vermelho
AUTOR(ES)
David Telles Ferreira
DATA DE PUBLICAÇÃO
2010
RESUMO
This study investigates, by analyzing marketing campaigns by Brasília Shopping Mall, the elements which may possibly direct to buying behaviors, elements of imagery used to lead the consumer to anticipate their shopping, and ultimately, the reason why the color red, and not other color, is so recurrent in marketing campaigns at Mothers Day, Fathers Day, Valentines Day, Childrens Day, and Christmas. This whole debate shall go through other chief issues, such as: does color communicate? In which ways? Does red sell? The research aims at elucidating some of the possible meanings for the color red, be it throughout History, be it through the recurrences of the myth, as well as highlighting the color red in the universe of colors. The study also aims at discussing the ways in which the myth and the red are perceived by marketers.
ASSUNTO(S)
publicity consumption consumo comunicacao publicidade
