Os sentidos do verde nas páginas de Zero Hora

AUTOR(ES)
FONTE

IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia

DATA DE PUBLICAÇÃO

2012

RESUMO

The present work focus the discursive strategies and the meanings ascribed to green by the newspaper Zero Hora, aiming to research how it is built and insert in the social imaginary. For this purpose, there were selected as a corpus of this research the news produced by Zero Hora during the last four years that contained the expression ¿green plastic¿, referring the implementation of the new industrial plant of Braskem in the State of Rio Grande do Sul. The theorectical ground was structured under three axis: Journalism, Green and Discourse. Journalism was discussed under the constructive view, as a place of construction, selection and configuration of the complex of knowledge of the society; under the discursive view, considering the text as a discourse, for its historicity and possible framing; and under the environmental view, that considers journalism compromised with the public interests, in a ethical and citizenhood way. Analysis of Discourse was chosen for its specific techniques of identifying Discursive Formations, pointing to the silences and discursive strategies that give movement to the producers of the news. The research indicated the prevalence of the ecotheocratic discourse which, through the reaffirmation of the silences, attributes to green a vision allied with the commercial interests, outdoiong of the original ecological meanings.

ASSUNTO(S)

journalism zero hora (jornal) green análise do discurso jornalismo ambiental environmental journalism discourse analysis discursive strategies

ACESSO AO ARTIGO

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