The influence of human values on holiday destination choice in Australia and Brazil
AUTOR(ES)
Torres, Claudio Vaz, Pérez-Nebra, Amalia Raquel
FONTE
BAR - Brazilian Administration Review
DATA DE PUBLICAÇÃO
2007-12
RESUMO
Allen and Ng (1999a) proposed a conceptual framework of how consumers' choice of services may be influenced by the human values that they endorse. The aim of this study is to observe which implications cultural differences had on holiday destination choice. The sample consisted of 793 participants (52% Brazilians, 48% Australians; 51% Male; average age = 25y; Education 52% High School), who answered a questionnaire containing: the vertical-horizontal individualism-collectivism Values Scale, the Meaning and Judgment Scale, a Holiday Destination Measure, a Consumption Behavior Measure, and demographics page. The main effect of the country on cultural patterns between Brazil and Australia was observed. The individualist Australians preferred a piecemeal judgment and placed more importance on tangible attributes. Brazilians, who scored higher on collectivism, used affective judgment more. These and other results are discussed in terms of the validity of the model for individuals who endorse cultural values other than individualism.
Documentos Relacionados
- Social Choice and Irreducible Values
- Consumer perception of generic drug packages and its influence on product choice: a study in Minas Gerais, Brazil
- Thoracoscopy: influence of the procedure on some respiratory and cardiac values.
- On Holiday Duty
- Social Determinants of Health and their influence on the choice of birth control methods