Brand Scale
Mostrando 1-12 de 19 artigos, teses e dissertações.
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1. Team sports, running, walking: activity-specific associations with perceived environmental factors in adolescents
Resumo Este estudo teve como objetivo analisar a associação entre a prática de diferentes tipos de atividade física (AF) com fatores ambientais percebidos em meninos e meninas adolescentes. Foram avaliados 1.130 adolescentes de Porto Alegre, Brasil. Para avaliar diferentes AF, os alunos responderam se praticavam ou não caminhada, corrida, esportes colet
Ciência & Saúde Coletiva. Publicado em: 2022
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2. Morally transgressive companies and sustainable guidelines: seeking redemption or abusing trust?
Abstract Purpose This study aims to evaluate the impact of a sustainable production action on consumer trust and purchase intention by a company involved in moral transgression and also analyze the effect on consumer trust and purchase intention if a company, after green marketing, is identified as greenwashing spreader. Design/methodology/approach This qu
RAUSP Management Journal. Publicado em: 2022
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3. The Relational Aspects of Luxury Consumption in Brazil: The development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relationship Perception on Luxury Fashion Brands
RESUMO O principal objetivo deste artigo foi desenvolver uma escala para mensurar a percepção de relacionamento entre consumidores de marcas de moda de luxo no Brasil. Para tanto, seguimos as orientações de Churchill (1979) e Rossiter (2002) para desenvolvimento de escalas, abarcando entrevistas e a criação de uma versão piloto da escala, submetida a
BBR, Braz. Bus. Rev.. Publicado em: 2019-06
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4. INFLUENCE OF INFORMATION ABOUT THE BENEFITS OF CONSUMING FRUIT ON CONSUMER PREFERENCES IN TEMUCO, REGION OF THE ARAUCANÍA
ABSTRACT With the aim of identifying strategies to increase fruit consumption in Temuco, consumer segments were classified according to the importance and preference of theattributes type of fruit, package/ brand, benefit associated with fruit consumption and price. A survey was applied to 400 people in Temuco,Chile, distributed using a simple allocation: 2
Rev. Bras. Frutic.. Publicado em: 2015-12
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5. Relationship between the price of fish and its quality attributes: a study within a community at the University of São Paulo, Brazil
The aim of this study was to evaluate the associations between the products' market price and attributes related to fish purchase and consumption within a university community in Brazil. A structured questionnaire consisting of a five-point Likert scale was used. It was previously tested and made available to the university community via the Internet. The sa
Food Sci. Technol. Publicado em: 02/08/2013
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6. Análise empírica sobre a gestão e a avaliação de marcas em empresas brasileiras
Nas últimas décadas o mundo tem assistido à grande proliferação de marcas poderosas, local e mundialmente conhecidas, avaliadas não raramente em bilhões de dólares, levando a vendas em massa de produtos e serviços a elas associadas. E nesse contexto é notório o impacto do valor intrínseco do ativo intangível marca no valor das empresas em movime
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 26/03/2012
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7. MENSURAÇÃO DO GRAU DE INOVAÇÃO EM MICRO E PEQUENAS EMPRESAS DO ESTADO DE SERGIPE. / MEASURING THE DEGREE OF INNOVATION IN MICRO AND SMALL ENTERPRISES STATE SERGIPE.
There is consensus among academic and business (SMEs) communities about the importance of innovation as a success factor for enterprises competition and survival. In Brazil, despite the micro and small businesses represent 99% of existing businesses and be responsible for generating the most jobs, has been verified in several studies, the small innovative co
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 02/03/2012
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8. SimulaÃÃo e avaliaÃÃo de um sistema de aquecimento solar de Ãgua utilizando balanÃo energÃtico / Simulation and evaluation of a system of solar water heating using energy balance
This work was developed at the State University of West of Paranà â UNIOESTE, campus de Cascavel and was aimed at developing a computer program to simulate and scale, optimally, a system of solar water heating. To determine the efficiency parameters of the system were installed three solar collectors of 1.05 m2 each, brand Pro Sol, coupled to a thermal res
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 17/02/2012
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9. Análise da qualidade de gelatina obtida de tarsos de frango e aspectos envolvidos no processo produtivo. / Quality analysis of gelatin made from chicken feet and production process aspects
This study features gelatin production as a new possibility in the production chain of broilers, through the use of chicken by-products. Given the lack of other works on sensory analysis of gelatins made with collagen extracted from chicken feet, the objective of this study was to assess the acceptability of that gelatin by evaluating its sensory qualities t
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 31/01/2012
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10. Brand personality dimensions in the Brazilian context
Brands may be perceived as possessing a set of distinct traits or characteristics, i.e., a personality, similar to a person. Thus, the personality of a brand is relevant as a source of differentiation in an increasingly competitive market environment. In this study, the authors explore the dimensions of brand personality proposed by J. Aaker (1997), seeking
BAR - Brazilian Administration Review. Publicado em: 2012-06
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11. Avaliação técnica e microestrutural entre tijolos dolomíticos de alto desempenho para a indústria siderúrgica
The refractory dolomite is widely used as coating for ladles work in steelmaking process for its excellent refractoriness in terms of service. The use of this refractory is due to a natural formation of a protective layer, which enhances the life of the refractory, resulting in increased equipment life. This work is based on a comparative study between two b
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2012
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12. Report of cases in patients with acute herpetic neuralgia using a Mangifera indica extract
It has been accepted that neuroinflammation, oxidative stress and glial activation are involved in the central sensitization underlying neuropathic and inflammatory pain. Vimang® is the brand name of an aqueous extract of Mangifera indica L., Anacardiaceae, traditionally used in Cuba for its antioxidant, antiinflammatory, analgesic, and immunomodulatory pro
Revista Brasileira de Farmacognosia. Publicado em: 08/07/2011