Communication And Contemporary Culture
Mostrando 1-12 de 49 artigos, teses e dissertações.
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1. As mídias e as plataformas digitais no campo da Educação Permanente em Saúde: debates e propostas
RESUMO Este ensaio buscou debater a relevância das mídias e das plataformas digitais como ferramentas para o desenvolvimento e gestão de ações de Educação Permanente em Saúde. Defende-se que as mídias sociais e as plataformas digitais são uma chave para a gestão da educação e do trabalho em saúde se (e somente se) considerados e respeitados os
Saúde debate. Publicado em: 16/09/2019
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2. Da representação à apresentação: mudança em fluxo da linguagem publicitária?
The researchs objective is to study the characteristics of the changes of advertising language, when it lies under the impact of new communication technologies, which generate cyberspace and cyber culture. Its studys objects are campaigns developed in the period between 1960-1980 and 1990-2010 - Lux (1963), Limpol (1978), Gol (2007) and Seda (2008); other ca
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/10/2012
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3. Tragédia do Japão na Folha.com : a banalização e o consumo da fotografia jornalística no espaço ilimitado da Internet
Photography on the internet still seeks its ontological claim, and the steps taken by the academy in order to understand its nature, are still incipient. The present dissertation undertakes the construction of a scientific thought in the light of dialogues between classical and contemporary theories of photography, media culture, journalism and Internet in r
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 16/12/2011
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4. A transversalidade da comunicação no processo de formação, difusão e investigação das tendências de comportamento e consumo / A transversalidade da comunicação no processo de formação, difusão e investigação das tendências de comportamento e consumo
As a result of the difficulty of understanding a society increasingly complex which reflects multiple consumer behavior (even within the same person, who absorbs the postmodern paradoxes), new research methods are used to interpret the human behavior accurately, to analyze trends and to turn them into guidelines for the brands strategies. Predominantly quali
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 13/09/2011
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5. Consumidores em rede: comunidades de marcas e culturas do consumo na sociedade contemporânea
This paper intent to present how virtual communities formed from brands alter consumer relations and how social networks are also affected by the culture of them. While most companies seek to build the brand image of products and services through strategies still very much rooted in widespread official communication from one to many others - as proposed by A
Publicado em: 2010
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6. CONSUMO E PUBLICIDADE: APROPRIAÇÃO LOCALIZADA E MENSAGEM GLOBAL / CONSUMPTION AND PUBLICITY: LOCAL APPROPRIATION AND GLOBAL MESSAGE
This work analyzes the importance of local culture in the appropriation of global advertising campaigns and the way message is received within new world cultural references. The topic is discussed within the framework of a historical view of consumption and the analysis of advertising as a tool to affirm cultural values by means of campaigns for acquisition,
Publicado em: 2010
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7. A ACOLHIDA DA FÉ NO CONTEXTO MULTICULTURAL: CONTRIBUIÇÕES DA TEOLOGIA DE RAHNER PARA O CRER HOJE / THE ACCEPTANCE OF FAITH IN A MULTICULTURAL CONTEXT: CONTRIBUTIONS OF KARL RAHNERS THEOLOGY FOR CONTEMPORARY BELIEVING
This thesis addresses the theme of acceptance of faith in a multicultural context. We intend to highlight the contributions of Karl Rahner¿s theology for contemporary believing, and therefore we consider the conception of inculturation to be appropriate. The research then aims to highlight the essential elements to be taken into account when it comes to thi
Publicado em: 2010
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8. BRAZIL IN THE FASHION: NEW REPRESENTATIONS OF CONSUME AND PROMOTION OF THE BRASILIDADE / O BRASIL NA MODA: NOVAS REPRESENTAÇÕES DO CONSUMO E PROMOÇÃO DA BRASILIDADE
The relationship between culture and consume is highlighted among the social representations that integrate the contemporary scene. The great majority of negotiations rooted at the field of identities pass through the involvement of the individual with the goods that constitute the material world and its meaning. Through the media and the fashion, this relat
Publicado em: 2010
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9. FROM ENLIGHTENMENT TO SEMANTIC WEB: REFLECTIONS ABOUT COMMUNICATION BASED ON A SINGLE LANGUAGE / DO ILUMINISMO À WEB SEMÂNTICA: REFLEXÕES SOBRE A COMUNICAÇÃO COM BASE EM UMA ÚNICA LÍNGUA
Since the beginning of times there have been discussions about linguistic diversity and the communication among men. One can easily say that Plato (427 - 347 b.c) and Aristotle (384 - 322 b.c) led both linguists and philosophers to constantly search for explanations concerning the origins and common characteristics of the many languages that exist in the wor
Publicado em: 2010
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10. Funções não-representativas no design gráfico pós-moderno
This research seeks to understand the mechanisms of non-representational contemporary graphic design. The expression "non-representative" is intended to connote some kind of sign that is characterized by polysemy. In print, this aspect has insisted to emerge in many different manifestations. Despite its recurrence, this type of sign has not received the dese
Publicado em: 2010
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11. De socialidades mediadas e do homer a propósito do espectador-reativo em Jesús Martín-Barbero
This study aims to examine the contemporary viewer and also propose a review of the literature surrounding the spanish researcher Jésus Martín-Barbero. The proposed review, based on Martín-Barbero observations and the Latin American Cultural Studies analysis, observes the individual as part of the processes of communication and research on the concept of
Publicado em: 2009
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12. Consumo simbÃlico no Orkut: associaÃÃo Ãs marcas de moda no ambiente virtual
When we talk about todayâs actual context of society, we refer to the value of communication, in other words, information. The relations of the contemporary man with new technologies, new media and the proliferation of the means of communication edify the changes in culture, exploring a definition of a new mediatic era , a cyber culture. In this new conjunc
Publicado em: 2009