Crm Strategy
Mostrando 1-12 de 12 artigos, teses e dissertações.
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1. CRM ADOPTION IN A HIGHER EDUCATION INSTITUTION
ABSTRACT More and more organisations, from private to public sectors, are pursuing higher levels of customer satisfaction, loyalty and retention. With this intent, higher education institutions (HEI) have adopted CRM – Customer Relationship Management. In order to analyse some of the interesting aspects of this phenomenon n, we conducted an action research
JISTEM J.Inf.Syst. Technol. Manag.. Publicado em: 2016-04
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2. CRM as a support for knowledge management and customer
This paper aims to analyze the role of Customer Relationship Management (CRM) as a support for Knowledge Management (KM) and the Customer Relationship Strategy Definition in an Information Technology (IT) Company. This work is based on theories of KM, IT, and Relationship Marketing. Our survey uses a descriptive approach, in which data is gathered by means o
JISTEM - Journal of Information Systems and Technology Management. Publicado em: 2011
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3. CRM: Customer Relationship Management, como estratégia de fidelização de clientes em empresas desenvolvedoras de software associadas ao Blusoft
Uma das preocupações das organizações atualmente é como manter a competitividade frente a um ambiente de mercados em rápida transformação. Neste contexto, há uma busca por ferramentas de gestão que aumentem a competitividade. Um dos modelos que surgiu nas últimas décadas é o Customer Relationship Management (CRM). O CRM é um processo para o des
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 25/03/2010
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4. What lies behind the concept of customer relationship management? Discussing the essence of CRM through a phenomenological approach
Several authors and consulting firms show statistics indicating that at least 50% of all CRM projects fail. Some of them attempt to point out a list of factors in order to guarantee successful CRM implementation and application. However, few people (either academics or practitioners) attempt to discuss or consider the essence of the idea of CRM. The main goa
BAR - Brazilian Administration Review. Publicado em: 2009-03
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5. The Development and the Use of Electronic Patients Promptuary: barriers and obstacles / O desenvolvimento e o uso do prontuário eletrônico do paciente: barreiras e obstáculos
The case study was used in this research work that had the purpose to reach a deeper knowledge about the development and use of the electronic patient record, taking in consideration basically their barriers and challenges. The electronic patient record (EPR) must be understood in its inter-relationship with other organizational actors, such as the Federal M
Publicado em: 2008
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6. A model for planning, implementing and following the customer relationship managements (CRM) strategy / Um modelo para planejar, implementar e acompanhar a estratégia de CRM (Customer Relationship Management)
Inserted in a very competitive scenery, the organizations excel by achieving the sustainable competitive advantage, although it has been more and more ephemeral. In this context, appears the customer relationship management (CRM) as a business strategy. Based on the personalized relationship marketing and on the information technology infrastructure, the CRM
Publicado em: 2007
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7. Identificação de fatores culturais adaptativos relevantes na utilização de sistemas CRM para fidelizar clientes em comércio varejista
Competition is no longer just the fight for market share. It became critical factor for the survival of most companies. Organizations must establish strategies and put them into practice as soon as possible to survive in their markets. The Technology of Information and Communication (TIC) is an essential tool for the strategic positioning because it provides
Publicado em: 2006
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8. EXAMINANDO OS PROCESSOS DE COLETA E UTILIZAÇÃO DAS INFORMAÇÕES SOBRE OS CLIENTES EM EMPRESAS B2B QUE ESTÃO ADOTANDO ESTRATÉGIA CRM / EXAMINING CUSTOMER INFORMATION COLLECTION AND UTILIZATION PROCESSES IN B2B ORGANIZATIONS ADOPTING CRM STRATEGY
In a highly competitive market, organizations try to leverage their profitability by increasing customer retention rates. Organizations seek to identify,collect and analyze information that allows them to perform actions in order to keep customer relationships in an ever-changing business world. CRM -Customer Relationship Management- strategy goals are to an
Publicado em: 2002
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9. CpG Oligodeoxynucleotides Act as Adjuvants for Pneumococcal Polysaccharide-Protein Conjugate Vaccines and Enhance Antipolysaccharide Immunoglobulin G2a (IgG2a) and IgG3 Antibodies
Pneumococcal polysaccharide-protein conjugate vaccines elicit antipolysaccharide antibodies, but multiple doses are required to achieve protective antibody levels in children. In addition, the immunogenicity of experimental multivalent pneumococcal conjugate vaccines varies with different polysaccharide serotypes. One strategy to improve these vaccines is to
American Society for Microbiology.
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10. Protective Levels of Diphtheria-Neutralizing Antibody Induced in Healthy Volunteers by Unilateral Priming-Boosting Intranasal Immunization Associated with Restricted Ipsilateral Mucosal Secretory Immunoglobulin A
Subunit intranasal vaccines offer the prospect of inducing combined systemic-mucosal immunity against mucosally transmitted infections such as human immunodeficiency virus. However, although human studies have demonstrated the induction of active immunity, secretory immunoglobulin A (sIgA) responses are variable, and no study has demonstrated protection by a
American Society for Microbiology.
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11. Direct Participation of Sam68, the 68-Kilodalton Src-Associated Protein in Mitosis, in the CRM1-Mediated Rev Nuclear Export Pathway
Human immunodeficiency virus type 1 (HIV-1) replication requires efficient nuclear export of incompletely spliced and unspliced HIV-1 mRNA transcripts, which is achieved by Rev expression at an early stage of the viral life cycle. We have recently shown that expression of Sam68, the 68-kDa Src-associated protein in mitosis, is able to alleviate Rev function
American Society for Microbiology.
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12. Splicing-Independent Expression of the Herpes Simplex Virus Type 1 Thymidine Kinase Gene Is Mediated by Three cis-Acting RNA Subelements
Herpes simplex virus genes are predominantly intronless. We identified cis-acting elements in the intronless herpes simplex virus type 1 thymidine kinase (TK) gene that facilitate intron-independent gene expression. TK sequences functionally replaced the hepatitis B virus (HBV) posttranscriptional regulatory element (PRE) by inducing the expression of the in
American Society for Microbiology.