Differentiation Of Prices
Mostrando 1-10 de 10 artigos, teses e dissertações.
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1. Economias de escala e de escopo na fixação de preços em marketing: estudo de caso no setor bancário / Economies of scale and scope in marketing pricing: a case study in the banking sector
In a globalized and dynamic environment such as the one we live in nowadays, where opportunities arise and advantages disappear very quickly, strategies, which are reflected in Marketing Management, must be agile in order to enable the connection between a company and the market. Such strategies are reflected in the decision of the marketing mix (4P\ s), in
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 25/04/2012
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2. Causalidade e transmissão de preços na cadeia avícola no período de 1997-2008 / Causality and prices transmission in the chain poultry for the period 1997-2008
The chicken meat productive chain in Brazil has shown itself as an interesting competitive subsidy, considering the exporting capacity and the differentiation of market products. Nevertheless, intersectorial relations in this system can be considered contradictory, and in some ways even conflictive. Regarding this, one has pursued to evaluate the price trans
Publicado em: 2010
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3. Effects of differentiation on risks and returns of coffee production in Minas Gerais / Efeitos da diferenciação sobre riscos e retornos da produção de café em Minas Gerais
Coffee market deregulation and growing demand for quality drink has increased market competition and the pressure on producers. Differentiated coffee production has emerged as an option to ensure product competition in search for better prices and advantages in a market that defines remuneration according to coffee quality. The number of differentiated coffe
Publicado em: 2008
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4. Road princing based on costs: a critique / Uma crítica à estratégia de fixação de preços diferenciados, por custo objetivo, na cobrança pelo uso de infra-estrutura rodoviária
The problem of research that this dissertation proposed to answer was in which economical fundaments should be based the price differentiation in the commercial exploration of infrastructure of highway system. At the same time, it was searched to know the reasons that justify this differentiation. In the academic literature, very little space is dedicated to
Publicado em: 2008
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5. Variáveis de decisão de marketing em serviços de demanda não desejada: dois casos no setor de seguros / Marketing decision variables in negative demand services: two case studies in the insurance industry
The services industry in Brazil has been growing since the 80´s and is the most important industry in most developed economies. The study of services marketing in the United States and Europe has been becoming increasingly important ever since, however studies by Brazilian researchers are still scarce. The aim of this dissertation is to study the management
Publicado em: 2008
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6. Comportamento estratégico dos agentes da cadeia produtiva do peixe na região de Dourados, MS
For the study of the Competitive Advantage of production chain from fish of the Estate of Mato Grosso do Sul, based on studies of Porter (1989) in his book Competitive Advantage Creating and Sustaining Superior Performance, which takes one of the theoretical chain in the strategic area. To create sustainable advantage competitive is the main goal of the orga
Publicado em: 2008
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7. QUALIDADE DA MADEIRA E RENTABILIDADE NA PRODUÇÃO DE Pinus taeda L. VISANDO MÚLTIPLOS MERCADOS / WOOD QUALITY AND PROFITABILITY IN PRODUCTION OF Pinus taeda L AIMING MULTIPLES MARKETS
This study aimed to analyze the behavior of simulations forest production in relation to the physical production and the market, considering costs and changes in prices paid to different assortments to knotwood and clearwood. To obtain the prognose of growth and production used the software FlorExcel in module for Growth and Production. It was considered for
Publicado em: 2007
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8. DiferenciaÃÃo de preÃos e polÃticas de marketing como estratÃgia de crescimento da rede Pague Menos / Differentiation of prices and politics of marketing as strategy of growth of the net Pague Menos
Este trabalho teve por objetivo analisar a utilizaÃÃo da diferenciaÃÃo de preÃos como polÃtica de expansÃo de mercado pela rede de farmÃcias Pague Menos no final da dÃcada de 90 e intensificada nos Ãltimos anos. Para tanto buscou se conhecer o mercado farmacÃutico, suas caracterÃsticas e composiÃÃo, tanto da indÃstria de medicamentos quando do
Publicado em: 2005
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9. O IMPACTO DAS ESTRATÉGIAS COMPETITIVAS NO DESEMPENHO DAS EMPRESAS SIDERÚRGICAS BRASILEIRAS / IMPACT OF THE STRATEGIES IN THE PERFORMANCE OF THE SIDERURGICAL COMPANIES
Since the end of the decade of 70, the siderurgical industry Brazilian vine Suffering with the massive presence of the government in the sector, therefore if resented at the lack of the necessary investments for the renewal and magnifying of the siderurgical park. This lack of investments provoked, also, the loss of competitiveness of the Brazilian siderurgi
Publicado em: 2001
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10. A model for the distribution channels in the food sector. / Um modelo para planejamento de canais de distribuição no setor de alimentos.
Several food and agribusiness companies are unsatisfied with the distribution of their products and services. Distribution still is a strong source of competitive advantage for companies. In products, the rate of technology transfer between companies all over the world and the global competition turns new product attributes available for competitors to copy.
Publicado em: 1999