Factors That Influence Purchasing Decisions Of Women
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1. Em busca do sapato perfeito: avaliação da aplicabilidade do modelo endertrends para identificação dos fatores que influenciam as mulheres na decisão de compra de calçados / Looking for the perfect shoe: to assess the applicability of Model GENDERTRENDS to identify the factors that influence women s decision to buy shoes
Women in love with shoes live in their own universe, very particular, and by their dedication had moved, in 2008, $ 26.3 billion. Regardless of the economic crisis, Brazilian companies expect to increase by 20% in sales in 2009. In order to evaluate the applicability of GENDERTRENDS Model to identify the factors that influence women s decisions to purchase s
Publicado em: 2009