Generilized Linear Model
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1. MODELO BAYESIANO PARA ESTIMAÇÃO DO NÍVEL DE LEMBRANÇA DE PROPAGANDA EM MARKETING / BAYESIAN MODEL TO ESTIMATE ADVERTISING RECALL IN MARKETING
Analysis of consumer markets define and attempt to measure many variables in studies of the effectiveness of adversitising. The awareness in a consumer population of a particular advertising is one such quantity, the subject of the above-referenced studies. We define and give the implementation of model based in dynamic Generalised Linear Models which is use
Publicado em: 1997