Ideological Advertising
Mostrando 1-12 de 12 artigos, teses e dissertações.
-
1. Diálogo em campanha: uma análise das estratégias comunicativas de confronto na eleição presidencial brasileira de 2014
Resumo Este artigo pretende identificar a ocorrência do diálogo, sua natureza e contribuição para o esclarecimento das propostas eleitorais das três principais candidaturas em disputa nas eleições presidenciais de 2014: Dilma Rousseff (PT), Aécio Neves (PSDB) e Marina Silva (PSB). A fonte primordial de informações foi o Horário Gratuito de Propaga
Opin. Publica. Publicado em: 17/01/2020
-
2. Persuasão e sedução: os caminhos do texto publicitário pela intertextualidade e interdiscursividade / Persuasion and seduction: the ways of the advertising text by intertextuality and interdiscursivity
From the theories of Textual Linguistics and discourse analysis, this work has for object to study the process of production and reception of advertisement printed, investigating specifically the intertextuality and interdiscursividade as a way of binding information found in the cultural repertoire of society. Analyzes, therefore, the effects of such texts
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 11/12/2012
-
3. Publicidade : o consumo e sua lingua / Advertising : the act of consuming and its language
This research analyzed the effects of advertising on the subjective processes that characterize the so-contemporary historical subject. To this end, we combine the theoretical and analytic assumptions of discourse analysis that allow us to think of this "subject of rights" is structured from relations that are established within a capitalist ideological form
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 14/04/2010
-
4. A CAMPANHA ELEITORAL DE GETÚLIO VARGAS NO CINEMA EM 1950
Pioneering study that has as objective to verify which it was the constructed image of Getúlio Vargas through the cinema, more specifically, by means of the cinejornal, verifying as the result of this constructed image was used in the electoral period of 1950, taking in account the actions of propaganda politics, ideological and electoral. We have as resear
Publicado em: 2009
-
5. Our advertisements, please! : an analysis of discourse on the advertising langage. / Nossos comerciais, por favor! : uma análise discursiva sobre a linguagem publicitária.
We bring in this work a discursive analysis on the language advertising executive whose epistemological anchorage that occurs for the theory of the Analysis of Speech (AD) of French origin (MICHEL PÊCHEUX). We add interlocutions with Bakhtin. We still include some scholars of the communication, the advertising and the marketing Neves, Sant Anna, Gracioso, P
Publicado em: 2009
-
6. Um exame da adjetivação no uso efetivo da língua na prática social do discurso publicitário
This dissertation is situated on the area of Critical Discourse Analysis, focusing both on a socio-cognitive perspective and on Social Semiotics, and its theme is the adjectivation processes found in written advertisements published in different magazines. The general purpose is to contribute for studies of Portuguese as it is spoken in Brazil and used in ad
Publicado em: 2009
-
7. O mito nos programas políticos de PT e PSDB nas eleições presidenciais de 2006 / The myth in the politicians programs of 2006 presidential election
This work has as objective to analyze the possible similarity between speeches of the candidates to the Presidency of the Republic, Luiz Inácio Lula da Silva (PT) and Geraldo Alckmin (PSDB) in the 2006 elections. It mentions to the presence of `myths verified in the government programs, under the optics of Roland Barthes concepts. In parallel, it will treat
Publicado em: 2008
-
8. Processos de comunicação na mídia política: os comportamentos comunicacionais no cenário das campanhas eleitorais veiculadas no sistema televisivo reconciliação com a natureza -
This thesis is dedicated to investigate the source of electoral behavior, one being rational, logical and ideological and the other manifested mainly in the television, toward the seduction of the voter rather than his honest belief. To explain how such behavior, which sometimes seem to escape of what we call rationality, this research argues that elections
Publicado em: 2008
-
9. O lÃxico dos anÃncios de escravos nos jornais do Recife do sÃculo XIX (1853-1855)
This research aims at recognizing and analyzing lexical and phraseological aspects as well as the discoursive strategies present in newspaper announcements on escaping slaves over the years of 1853 to 1855, extracted from the DiÃrio de Pernambuco. The research was carried out taking into account aspects: Analysis of newspaper announcements, description of t
Publicado em: 2007
-
10. EstratÃgias discursivas de persuasÃo em um discurso Religioso neo-pentecostal
This Dissertation focused on the religious discourse used by a new-Pentecostal group called Igreja Universal do Reino de Deus (Universal Church of the Kingdom of God), Hereafter IURD, founded in Rio de Janeiro ,Brazil in 1978 by a group- of dissidents from the New Life Church. The aim of this study is to conduct a discourse analysis of the persuasion strateg
Publicado em: 2005
-
11. Campanhas eleitorais brasileiras na internet
Electoral campaigns have moved into a new space formed by the World Wide Web, the Internet. This dissertation analyzes the use of websites in election campaigns in Brazil in the years 1998, 2000 and 2002. In these years mayoral, state governors and presidential campaigns were analyzed. The dissertation also discusses the role of the mass media, and in partic
Publicado em: 2005
-
12. Os valores sociais e a argumentação no discurso da propaganda
Among several everyday discourses, the advertisement one is a vast research subject not only in Argumentative Semantics but also in other areas of the humanities. This study will point out the existent social values in advertisement discourse and the argumentative tools used by the sender to consolidate such values and to make the announcements more persuasi
Publicado em: 2004