Insumos Xerograficos
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1. Estratégias de atuação no mercado de insumos xerográficos. Estudo de caso: Xerox do Brasil.
The intent of this thesis is to analyze the relation between the strategy of Xerox do Brasil and the growth of the share of Aftermarket xerographic consumable products (supplies). OEM (Original Equipment Manufacturers) invest significant part of their revenue in research to develop new products and technologies. Aftermarket players rapidly reproduce these pr
Publicado em: 2006