Keywords Strategic Consensus Operations Strategy Competitive Priorities
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1. Consenso estratégico nas operações: percepções gerenciais sobre as prioridades competitivas.
This research concentrates in the analysis of the strategic consensus in operations, having as starting point the perceptions of the competitive priorities of managers, middle managers and technical managers. These professionals work in marketing, sales, product development and manufacturing areas. The word consensus is defined as the similar understanding o
Publicado em: 2005