Loyalty Programs
Mostrando 1-10 de 10 artigos, teses e dissertações.
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1. Desafios e estratégias para doação de sangue e autossuficiência sob perspectivas regionais da Espanha e do Brasil
Resumo Introdução O sangue, seus componentes e derivados são imprescindíveis para o funcionamento da atenção hematológica e transfusional nos sistemas de saúde modernos. Objetivo Identificar algumas das dificuldades, dos desafios e das estratégias que os serviços de hemoterapia públicos experimentam no momento atual, a partir de perspectivas reg
Cad. saúde colet.. Publicado em: 10/07/2019
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2. Distance education on the stakeholders\ perspectives: student\ s, instructor\ s and administrator\ s perceptions / Educação a distância na perspectiva dos stakeholders: a percepção dos alunos, dos instrutores e dos administradores
Distance education (DE) in Brazilian higher education level has been growing since the early 2000. This educational method has been becoming more popular, due to its geographic and space flexibility as well as for its potential to take education to remote areas; that is, to people who would not be able to access a traditional face-to-face institution. Additi
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 21/09/2012
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3. Marketing de relacionamento: um modelo teórico para servir como guia na implantação de programas de fidelidade
Este estudo tem como finalidade a construção de um modelo teórico e a análise de seu aproveitamento na implantação de programas de fidelidade. Basicamente, sua estrutura desenvolve-se em duas partes: a pesquisa bibliográfica e a de campo. A pesquisa bibliográfica compreende a análise da evolução do contexto de marketing na ótica do marketing de r
Publicado em: 2008
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4. Relationship marketing in the low income segment: an exploratory study in the electronic goods retail. / Marketing de relacionamento para o público de baixa renda: um estudo exploratório no varejo de eletrodomésticos
The main objective of this study is to identify whether relationship marketing is used as tool to manage the low-income segments among the electronic retail industry. The secondary objective is to investigate the parameter of relationship actions in this industry: how the clients are segmented; the activation of those segments throughout direct actions; the
Publicado em: 2008
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5. Monitoramento da satisfação de cliente em contexto business-to-business: um survey em empresas com certificado ISO 9001-2000 no Estado de São Paulo. / Costomer satisfaction in business-to-business context: A survey in ISO 9000 certified companies in São Paulo state.
The goal of this work is to identify how companies that act in business-to-business context accomplish the management of their customers satisfaction. This issue is very important in the current scene, in which companies invest expressive sums in several improvement programs and face great difficulties to evaluate the impact of these programs in the customer
Publicado em: 2007
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6. A importância do talento humano como recurso estratégico: um estudo sobre as políticas para retenção de profissionais em organizações de tecnologia da informação
Leaders of administrative, world organizations and professionals of management are debating the changeable nature of the work. The arguments concentrate in the diminution of the stability in the job and in the stress of the loyalty and fidelity to the company. Fairly, that challenge has generated arguments and adoption of politics to retain the talents in th
Publicado em: 2007
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7. O marketing e a atuação social das empresas: uma relação possível
The present work is about a study of multiple cases with exploratory and descriptiveperspective and qualitative emphasis. Its field of study is constituted by three local companieswith description of social performance, with emphasis in the personal interview with thecontrollers. Its main objective consists of understanding as it has occurred the marketingre
Publicado em: 2006
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8. FIDELIDADE NA INTERNET UM CASO DE ANÁLISE CONJUNTA / INTERNET LOYALTY A CONJOINT ANALYSIS CASE
Among the most common tools used to gain customer`s loyalty, companies give a great importance to loyalty programs which, in most cases, give rewards for consumers expenses. It is no different in the internet, as virtual companies had to adapt themselves to a new reality, in which operational profits are essential to their economic health. In this research t
Publicado em: 2002
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9. Análise comparativa de lojas de departamentos virtuais no Brasil
The present dissertation care is focused on the study of the virtual department stores¿ behavior, through the analysis of following parameters: site design and digital interface with the user, advertising and promotion, logistics, assistance to client, business models, security policies, loyalty programs, payment options and moulds policies. This study will
Publicado em: 2002
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10. Library staff development course.
The Moody Medical Library at the University of Texas Medical Branch plans, presents, and evaluates regularly a staff development program for its employees, including librarians and clerical and technical staff. The program's purpose is to provide continuing education for the library staff while concurrently: (1) providing information concerning specific libr