Marketing And Distribution
Mostrando 1-12 de 69 artigos, teses e dissertações.
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1. The effect of different concentrations of pre-harvest gibberellic acid on the quality and durability of ‘Obilnaja’ and ‘Black Star’ plum varieties
Abstract The research work aimed at investigating the effect of pre-harvest gibberellic acid (GA3) treatment on the quality of ‘Obilnaja’ and ‘Black Star’ Japanese plum varieties. GA3 was sprayed onto the trees during the fruit color break at 0, 25, 50, 75, and 100 ppm concentrations. After pre-cooling, the plums were placed in modified atmosphere pa
Food Sci. Technol. Publicado em: 20/05/2016
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2. Actitudes y percepciones de los docentes universitarios en el proceso de adopción de una innovación: la iniciativa OpenCourseWare en la Universidad de Valencia, España
The OpenCourseWare project, an open learning resource repository, was established at the University of Valencia between 2008 and 2009. It initially consisted of only 10 subjects, none of which was in the field of Health Sciences. The objective of this research was to investigate the attitudes and perceptions of faculty members in the field of Health Sciences
Transinformação. Publicado em: 2014-08
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3. Proposta de um método para a análise dos efeitos das atividades de marketing e alocação de recursos em um ambiente multicanal / A method for analyzing the effects of marketing activities and allocating marketing resources in a multichannel environment
A compreensão dos efeitos das atividades de marketing nas vendas de produtos de consumo em um ambiente multicanal é de fundamental importância para acadêmicos e executivos. As decisões sobre as variáveis controláveis de marketing para as marcas de consumo nos mercados considerados emergentes, como o Brasil, são desafiadoras porque, no contexto do var
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 05/10/2012
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4. O comportamento dos custos de produção do café arábica em relação a venda de máquinas agrícolas no estado de Minas Gerais
Brazil stands out on the world stage with regard to the marketing of agricultural products, ranking third in the world rankings when it comes to exports, according to the World Trade Organization - WTO (2011). The agricultural sector is the second-level employment in the country, according to the Brazilian Institute publishes Economic Geography - IBGE (2011)
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 25/04/2012
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5. Conflitos e integração entre marketing e logística na definição do nível de serviços em vendas e distribuição de produtos um estudo de caso na indústria de bebidas
Beverage industries in Brazil are in pursuit of improvements in customer services to fulfill the new marketplace needs, taking into consideration both the change in consumer, habits which now show a preference for healthier goods, and the recent growth in all social economic levels. The services that need more attention are the sales and distribution departm
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 28/11/2011
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6. Processo de formação de estratégias de marketing na hotelaria paraibana
This paper aims to analyze the marketing strategies formation process in hotels, located in the city of João Pessoa. The strategy making process seeks to understand how they are formulated within the organizations, as well as changes occur throughout this process. To understand the strategies formation process, was used as a methodological procedure qualita
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/08/2011
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7. The influence of adaptation and standardization of the marketing mix on performance: a meta-analysis
This article analyzes the relationship between strategies of standardization and adaptation of the marketing mix and performance in an international context. We carried out a meta-analysis on a sample of 23 studies published between 1992 and 2010. The sample was analyzed based on measures of the effect size (ES) - or the strength of the relation (Wolf, 1986)
BAR - Brazilian Administration Review. Publicado em: 2011-09
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8. Centralidade, desempenho e a gestão do portfolio de revendedores / Centrality, performance and the dealership portfolio management
Estabelecer uma aliança com um fabricante relevante não é suficiente para o desempenho de negócios conjuntos, conhecer e ter relacionamento com os principais agentes decisores de iniciativas conjuntas pode ter impacto positivo. Para os fabricantes que buscam a gestão de alianças e reconhecem a importância das interdependências entre os parceiros e a
Publicado em: 2011
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9. COMERCIALIZAÇÃO DE HORTIFRUTIGRANJEIROS EM ITABAIANA-SE / MARKETING OF FRESH PRODUCE IN ITABAIANA-SE
The present study of agricultural marketing in Itabaiana city analyzed the structure, form, function and process, from the identification and demonstration of the main horticultural imports and exports for this market. In this sense, the research aimed to reflect the dynamic socio-spatial and economic for the marketing of fresh produce in the city. This was
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 19/03/2010
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10. Distribution strategies for the base of the pyramid : an exploratory study in Brazil
Access has been one of the main difficulties companies have faced in emerging markets (PRAHALAD, 2005). The capillarity of the market, the existence of small, not professionalized and sometimes informal retailers, the lack of infrastructure and high transportation costs are some of the distribution challenges companies face in poorer regions. The literature
Publicado em: 24/02/2010
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11. MARKETING OF FRESH PRODUCE IN ITABAIANA-SE / COMERCIALIZAÇÃO DE HORTIFRUTIGRANJEIROS EM ITABAIANA-SE
The present study of agricultural marketing in Itabaiana city analyzed the structure, form, function and process, from the identification and demonstration of the main horticultural imports and exports for this market. In this sense, the research aimed to reflect the dynamic socio-spatial and economic for the marketing of fresh produce in the city. This was
Publicado em: 2010
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12. The influence of marketing communication and distribution of the acquisition customers in hotels of Santa Catarina in high and low seasons / A influência da comunicação de marketing e distribuição na captação de clientes em serviços de hospedagem no estado de Santa Catarina
O mercado de serviços turísticos no Brasil e, mais especificamente, em Santa Catarina tem crescido de forma expressiva. Estar alinhado a esse crescimento e ofertar serviços de qualidade deveria ser pressuposto básico para qualquer equipamento turístico. Dentro desse contexto, os meios de hospedagem configuram-se como o principal equipamento da atividade
Publicado em: 2010