Marketing Decisions
Mostrando 1-12 de 46 artigos, teses e dissertações.
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1. Business Model and Strategy: In Search of Dialog through Value Perspective
Resumo O valor é a unidade de análise de um modelo de negócio, e também o principal objetivo da estratégia. Tanto do ponto de vista acadêmico como prático a questão que guia a definição de um modelo de negócio é: como criar, configurar e apropriar valor? As teorias de administração estratégica e de modelos de negócio já realizaram avanços e
Rev. adm. contemp.. Publicado em: 25/11/2019
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2. Theory of planned behavior applied to fish consumption in modern Metropolitan Lima
Abstract Despite being an important source of protein, fish consumption in Peru is low compared with other coastal countries. Thus, the objective of this study is to identify the core determinants of such consumption. We based our analysis on the framework provided by the Theory of Planned Behavior (TPB) where attitudes, subjective norms, past experience and
Food Sci. Technol. Publicado em: 29/05/2017
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3. Pharmaceutical lobbying in Brazil: a missing topic in the public health research agenda
ABSTRACT In the US, where registration of lobbyists is mandatory, the pharmaceutical industry and private health-care providers spend huge amounts of money seeking to influence health policies and government decisions. In Brazil, where lobbying lacks transparency, there is virtually no data on drug industry expenditure to persuade legislators and government
Rev. Saúde Pública. Publicado em: 22/12/2016
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4. A definição do sortimento-profundidade nos supermercados brasileiros: influência nas vendas e critérios utilizados / The definition of in-depth assortment supermarkets Brazilians: influence on sales and criteria used
Even before the heating of the Brazilian economy in recent years, the past decade was marked by a growing number of products launched in the mass consumer market, the vast majority not having survived a year of existence. At the same time the Brazilian consumers are presented with greater purchasing power, increased consumer expectations and increased access
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/11/2012
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5. Análise do processo de formação de estratégias de marketing no jornal Correio da Paraíba
The main objective that motivated this research was to analyze the formation process of marketing strategies in the newspaper Correio da Paraiba in the period from 1991 to 2010. The research sets a qualitative kind, descriptive and is a single case study. The research scenario was the newspaper Correio da Paraiba, which covered six interviewed, three from to
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 29/08/2011
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6. Paixão pelo consumo e consumo pela paixão : a relação entre produtores de marketing e consumidores no contexto do futebol
In a society in which consumption has become a major form of social mediation, this thesis aimed to explore how the configuration of the relationship between producers and consumers of marketing influences consumption. To accomplish this goal we studied the context of a great Brazilian football club and its fans. This context was chosen because of the import
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011
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7. Intensidade moral e intenções éticas: uma análise da percepção dos agentes decisores do setor de turismo.
O objetivo geral deste trabalho foi avaliar a relação entre a intensidade moral de decisões de marketing e as intenções éticas dos gestores que atuam em atividades turísticas. A temática ética ganhou ênfase na esfera gerencial, no entendimento de que melhores condutas éticas gerariam maiores lucros empresariais. Porém, após os anos 1980, abordag
Publicado em: 2011
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8. O city marketing em Natal/RN e a construção da imagem da cidade
The growing importance of tourism in overall economic activity worldwide has favored the intensification of competition among cities that seek to create environments attractive to tourists and potential investors. It has been common practice to import characteristics of the business environment in the public management of cities. The city marketing is a key
Publicado em: 2010
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9. International strategy and marketing: a contribution to the study of international business of emerging country companies / Estratégia e marketing internacionais: uma contribuição para o estudo dos negócios internacionais de empresas de países emergentes
The goal of this dissertation is to provide a contribution to the theoretical knowledge in the fields of international strategy and marketing for companies from or in emerging countries. To achieve this goal, it was conducted a synthesis of the literature on the subject and a field research, comparing companies from developed and emerging countries in its in
Publicado em: 2010
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10. Aplicação de um modelo cognitivo para análise de tomada de decisão em ambiente de desenvolvimento orçamentário
The models usually used by the companies to monitor and to foresee the decision making process, searching for the ideal level of success in decisions, in many cases they are not appropriate. This happens because many of these decisions involve aspects that could not be foreseen in the rational models of the decision making process, like the intuition of the
Publicado em: 2010
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11. STRATEGIC DECISIONS AND EXPORT PERFORMANCE: A STUDY OF INDUSTRY OF RIO GRANDE DO SUL, BRAZIL / DECISÕES ESTRATÉGICAS E PERFORMANCE EXPORTADORA: ESTUDO NA INDÚSTRIA GAÚCHA
O presente estudo tem por objetivo geral verificar a relação existente entre as decisões estratégicas e a performance das empresas exportadoras gaúchas. Além disso, buscou-se descrever o perfil, caracterizar a atuação internacional e mensurar a performance exportadora das empresas pesquisadas. Para tanto, foram revisados temas relativos à internacio
Publicado em: 2010
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12. Historical and epidemiological reflections about the epidemiologic foundations of contemporary Clinical Medicine / Reflexão histórico-epistemológica sobre os fundamentos epidemiológicos da Clínica Médica contemporânea
Since 1960 Clinical Medicine suffered a kind of inflection in its internal mechanisms of producing theoretical knowledge, as well as in the way that this knowledge is applied in practical life. The most important difference in relation to the past was that problems of clinical nature like, differential diagnosis, therapeutical decisions, and prognosis estima
Publicado em: 2010