Marketing Information System
Mostrando 1-12 de 34 artigos, teses e dissertações.
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1. Food safety: relation between pesticides and poisoning
Abstract Brazil has worldwide relevance in agriculture, as well as being one of the largest consumers of pesticides. This reality associated with underreporting of poisonings, food sample data above the permitted limit of current legislation, possible pesticide flexibilities and increasing smuggling of these products. This study aimed to evaluate the marketi
Food Sci. Technol. Publicado em: 2021-03
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2. Internal Marketing and Its Moderating Effects between Service-Oriented Encounter and Patient Satisfaction
Abstract Objective: To investigate how the internal marketing perception of nurses could have a significant positive moderating effect on the relationship between service-oriented encounter and patient satisfaction in nursing negligence. Methods: The subjects were nurses in the surgery units of hospitals at the regional level or higher in Taiwan. A total o
Acta paul. enferm.. Publicado em: 2016-10
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3. Benefits of the marketing information system in the clothing retail business
This paper has the purpose of being familiarized with the benefits of the marketing information system in companies that operate in the retail business. A field research was done in a major clothing retailer, by means of a case study that consisted of interviews with two employees of the company, one from the top management and one from the marketing area, b
JISTEM J.Inf.Syst. Technol. Manag.. Publicado em: 2014-04
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4. CRM as a support for knowledge management and customer
This paper aims to analyze the role of Customer Relationship Management (CRM) as a support for Knowledge Management (KM) and the Customer Relationship Strategy Definition in an Information Technology (IT) Company. This work is based on theories of KM, IT, and Relationship Marketing. Our survey uses a descriptive approach, in which data is gathered by means o
JISTEM - Journal of Information Systems and Technology Management. Publicado em: 2011
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5. Essays on decision sciences: exploring cognition, information processing, and complexity
This thesis provides three original contributions to the field of Decision Sciences. The first contribution explores the field of heuristics and biases. New variations of the Cognitive Reflection Test (CRT--a test to measure "the ability or disposition to resist reporting the response that first comes to mind"), are provided. The original CRT (S. Frederick [
Publicado em: 30/03/2010
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6. Condicionantes da produção do tomate de mesa na região de Campinas,SP / Factors that affect tomato production in the region of Campinas,SP
The planting of tomato has a special relevance in Brazil, for its representation in area planted and the second most important vegetable crop growing area, with over three million tons. Thus, it is important to review how it is structured the production system and how it relates to the other links in the chain. The objective of this study was to characterize
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 24/02/2010
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7. Caracterização microbiana e rendimentos de corte em carcaças resfriadas oriundas de frangos criados em dois sistemas de produção e comercializados no município de Goiânia / Microbial characterization and yield cutting cold carcasses from chicken raised on two systems of production and marketed in Goiânia
The aim of this work is to research the presence of bacteria of genus Salmonella on carcasses of broiler chickens reared under alternative and industrial. Furthermore, to characterize aspects of marketing and carcass quality. Were collected 160 chicken carcasses available for sale in supermarkets and markets of Goiania. Of these, 80 were carcasses of chicken
Publicado em: 2010
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8. THE USE OF BIO-DIGESTERS IN SMALL AND MEDIUM RURAL PROPERTIES WITH EMPHASIS ON VALUE ADDING: A CASE STUDY FROM NORTHWESTERN REGION OF RIO GRANDE DO SUL STATE / O USO DE BIODIGESTORES EM PEQUENAS E MÉDIAS PROPRIEDADES RURAIS COM ÊNFASE NA AGREGAÇÃO DE VALOR: UM ESTUDO DE CASO DA REGIÃO NOROESTE DO RIO GRANDE DO SUL
From the duration of the Kyoto Protocol, there has been a renewed interest in technology of bio-digesters. As they allow a reduction in the emission of greenhouse gases compared to other waste treatment methods, their deployment can permit the marketing of carbon credits, resulting in money. The present study aims to analyze the process of dissemination of t
Publicado em: 2010
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9. Commitment and perceptions of service quality of information technology. / Comprometimento e percepção da qualidade de serviços de tecnologia da informação.
The research results on organizational commitment have direct managerial implications as its findings can be used in managing the workforce by HR departments. In general, the studies on commitment to the organization are focused on good results of possessing a workforce highly committed, mainly the affective and normative types. This study investigated possi
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 28/12/2009
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10. Análise mercadológica para a implementação da tecnologia FTTH: uma aplicação do método SWOT / Marketing analysis for FTTH technology implementation: an application of SWOT method
The fiber optics is a transmission system that has been used to enable products that need high bandwidth, such as the telephone system, videoconferencing, local area networks (LANs), downloads of large files etc. In Brazil, we found an increased number of fiber optic networks. This ratify its advantages in relation to metal wire cable (immunity to electromag
Publicado em: 2009
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11. Cooperativismo e território: questões sobre a COAPECAL em Caturité-PB
This work aims to study the internal and external dynamics of a cooperative of derivatives of milk, the Agricultural Cooperative of Cariri (COAPECAL) and its influence on production in the territory of the municipality of Caturité - PB. The town is located in the Microregion Cariri Eastern Paraiban, inserted in the Mesoregion of Borborema, region of semi-ar
Publicado em: 2009
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12. AVALIAÇÃO MERCADOLÓGICA E DE PRODUÇÃO AGRÍCOLA, VISANDO A PROPOSIÇÃO DE SISTEMAS AGROFLORESTAIS PARA A MESORREGIÃO SUDOESTE DE MATO GROSSO DO SUL / MERCADOLÓGICA EVALUATION IN AGRICULTURAL PRODUCTION, VISANDO A PROPOSAL FOR SAF FOR MESORREGIÃO SOUTHEST MATO GROSSO IN SOUTH
The present work was perceived in municipal district of Dourados/MS, mesoregion southwest of Mato Grosso do Sul, with he purpose of meeting the socio-demographic profile and the habits of consumers shopping of fruits and vegetables, and obtain social indications and agroeclogical develop models for planning of production systems based on agroforestry sistems
Publicado em: 2009