Polyssemy
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1. Study of the uses of typology of polyssemy in advertising: the apprehension of reality and construction of ideal / Estudo da tipologia dos usos da polissemia na publicidade: a apreensão da realidade e a construção do produto ideal
This thesis - which is aimed at providing subsidies for education, understanding, interpretation and production of texts - seeks to establish a typology of usages of polissemia in text ads, using as a corpus advertisements for magazines and See season in years 2006 and 2007. It was: (1) highlight the role of metonímicas expressions, and especially of metaf�
Publicado em: 2008