Production Engenering
Mostrando 1-1 de 1 artigos, teses e dissertações.
-
1. Monitoramento da satisfação de cliente em contexto business-to-business: um survey em empresas com certificado ISO 9001-2000 no Estado de São Paulo. / Costomer satisfaction in business-to-business context: A survey in ISO 9000 certified companies in São Paulo state.
The goal of this work is to identify how companies that act in business-to-business context accomplish the management of their customers satisfaction. This issue is very important in the current scene, in which companies invest expressive sums in several improvement programs and face great difficulties to evaluate the impact of these programs in the customer
Publicado em: 2007