Propaganda And Environment
Mostrando 1-8 de 8 artigos, teses e dissertações.
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1. Comportamento informacional dos gestores de uma agência de propaganda
In order to analyze the informational behavior of managers in an advertising agency, where information is the necessary material for the development of its business - that of advertising communication, - the research presented herein was conducted. In working environments, individuals are essential for the attainment of activities, since they are not only in
Publicado em: 2010
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2. A IMPRENSA NA CONSTRUÇÃO DA IMAGEM PÚBLICA DO CANDIDATO AFFONSO PENNA NA ELEIÇÃO DE 1906
The present work has for objective to analyze the period of electoral propaganda to the presidency of the Republic of 1906, centering its object in the only candidate for president, the miner, Affonso Penna. In this direction it is looked to work, specifically, the paper of the press in the candidacy and the construction of the public image, in the course be
Publicado em: 2009
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3. Marketing viral : quando os internautas são a melhor propaganda
This piece of work approaches advertising on the Internet. Its about identifying how characteristics of the environment stimulate the communication strategy known as viral marketing, which tries to take advantage of the capacities of the informatics resources applied to the media as well the new forms of interpersonal relationships that take place in cybersp
Publicado em: 2008
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4. The face and the clothes: apprehending fashion billboards in urban environment / O rosto e a roupa: uma leitura dos outdoors de moda em ambientes urbanos
This inquiry studies urban communication and its devices of attention. The objects of this investigation are the fashion images printed in banners, billboards, images in buildings and interiors of shopping centers. The current metropolises show off the fact that they have being organized around the production and the seduction for almost two hundred years. I
Publicado em: 2008
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5. Preservação Ambiental e Publicidade: uma relação possível
A questão ambiental e sua preservação é assunto de interesse global, impulsionado por todos os setores. Com o objetivo principal de mostrar que, mesmo inseridas em uma lógica empresarial, peças publicitárias bem elaboradas podem modificar comportamentos para que se efetive a preservação ambiental, o trabalho apresenta a análise do corpus selecionad
Publicado em: 2007
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6. COMUNICAÇÃO E MEIO AMBIENTE NO FORTALECIMENTO DA MARCA
This dissertation aim to enlarge the discussion about environment and communication to strengthen trade marks and consolidation of corporation good image. This study was based on qualitative researches with some of the most active companies in Brazil, representing significant sectors, that demonstrated not only to utilize the nature preservation support but,
Publicado em: 2006
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7. CAPARAÓ, A LEMBRANÇA DO MEDO: A memória dos moradores da região da Serra do Caparaó sobre o primeiro movimento de luta armada contra a ditadura militar a Guerrilha de Caparaó.
This present research has as its main purpose to analyze the memories from the common people who used to live in Serra do Caparaó region, where took place the first armed movement against the military dictatorship established in Brazil after 1964 The Caparaó Guerilla. The anticommunist propaganda fully divulgated all over the country, mainly on the sixties
Publicado em: 2006
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8. BANNER POP-UP: UMA ABORDAGEM ENTRE A SEMIOSE E A USABILIDADE / POP-UP BANNER: AN APPROACH BETWEEN THE SEMIOSIS AND USABILITY
The Internet has brought speed to business and a revolution in the relationship among citizens. With millions of pages, the Web represents an environment for commercial relationships among several sections of the Economy. Interactivity is a differential feature of this new medium. Propaganda is, therefore, inevitable. Companies try to annouce their products
Publicado em: 2003