Rolim Adolfo Amaro
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1. Identidades entrelaÃadas do empreendedor e da marca : a formaÃÃo da identidade da TAM nas palavras de Rolim Adolfo Amaro
Brand identity is known as the link between the various messages sent by the brand along the years. It has some immutable aspects and some changeable ones. Products, name, country origin and symbols are mentioned as some identity fonts; little attention, however is given to the human aspect. Amongst the whole range of people who interact in its identity cons
Publicado em: 2006