Strategic Orientations
Mostrando 1-7 de 7 artigos, teses e dissertações.
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1. THE MEDIATING EFFECT OF PROACTIVE MARKET ORIENTATION CAPABILITY IN ENTREPRENEURIAL ORIENTATION AND SERVICE INNOVATION
ABSTRACT Purpose: The purpose of this article is to verify the mediating effect of a proactive market orientation capability in the relationship between entrepreneurial orientation (EO) and service innovation in micro and small companies in the food-away from home sector. We analyzed the mediating effect of a marketing capability (proactive market capabilit
RAM, Rev. Adm. Mackenzie. Publicado em: 05/04/2018
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2. NARRATIVE PRACTICES IN CONCILIATION HEARINGS AT PROCON / PRÁTICAS NARRATIVAS EM AUDIÊNCIAS DE CONCILIAÇÃO NO PROCON
This work investigates narrative practices developed by complainant and complainer in conciliation hearings at PROCON from two cities of Minas Gerais State. We assume that the storytelling framed by this setting has some characteristics that differs for example from the narratives told in spontaneous and other institutional contexts. Based on the intersectio
Publicado em: 2009
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3. Escolhas e caminhos para a construção de desempenho superior : um estudo longitudinal sobre orientações estratégicas
presente trabalho tem o objetivo de analisar o desenvolvimento das orientações e escolhas estratégicas, ao longo de dez anos, em empresas brasileiras de performance superior. A partir de uma abordagem longitudinal, de natureza qualitativa, foram analisadas duas empresas em posição de destaque no cenário mercadológico nacional. As empresas estudadas fo
Publicado em: 2008
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4. Formulação e formação de estratégias : análise nos segmentos atacadista, varejista e processador da cadeia de confecções e vestuário da região de Londrina - PR
In this work the results of a research done in fifteen micro and small cloth manufacturing companies in Londrina town are presented, aiming to identify the process of strategy formulation and formation, having as bases the classification model defined by Mintzberg (1973) and the strategy orientation model defined by Idenburg (1993). It was intended to identi
Publicado em: 2007
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5. Marketing holístico e orientação para o mercado: um estudo de caso / Holistic marketing and market orientation: a case study
The purpose of this work was study the association of societal themes to the market orientation of an organization, discussing how the companies marketing orientation can evolve to the concept of holistic marketing. The theory included in this study supported an analysis of several themes related to the strategic behavior of an organization, allowing a deepe
Publicado em: 2006
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6. Teorias em Estratégia / Schools of Strategic Thought - Theoretical Concepts and and and Empirical Profiles in Decision-Making Processes
Strategic management has rapidly evolved in the last 40 years both as an academic discipline and as a domain of specialized professional activity. Accompanying such development many theories were created to explain the strategic behavior of firms. Resources, competencies and capabilities, industry analysis, leadership skills, organizational learning, game th
Publicado em: 24/11/2005
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7. Strategic orientations of small multihospital systems.
Strategic behaviors of organizations can be classified along two dimensions--growth orientations, or patterns of evolution over time, and action orientations, or strategic aggressiveness in undertaking a particular growth orientation. We create measures of growth and action orientations for small multihospital systems and test the validity of the growth and