Strategical Marketing
Mostrando 1-7 de 7 artigos, teses e dissertações.
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1. ADEQUACY EVALUATION OF THE STRATEGY OF FIRMS THAT COMPETE GLOBALLY IN ALLIANCES ON THE COSMETICS SECTOR: THE CASE OF L¿ORÉAL / AVALIAÇÃO DA ADEQUAÇÃO ESTRATÉGICA DE EMPRESAS QUE COMPETEM GLOBALMENTE EM ALIANÇAS NO SETOR DE COSMÉTICOS: O CASO L¿ORÉAL
A indústria mundial de cosméticos foi pouco afetada pelas recessões econômicas globais dos últimos anos. Por serem bens de consumo que não exigem grande investimento e proporcionam conforto e bem-estar aos seus usuários, os cosméticos tendem a permanecer na lista de compra dos consumidores, mesmo em épocas de recessão. No entanto, o cenário compet
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 31/10/2011
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2. Estratégias competitivas de marketing das empresas panificadoras de pequeno porte diante da concorrência estudos de casos / Competitive strategies business marketing small bakeries in the face of competition - case studies
The competition today has many faces and it has persuaded all kinds of organizations to prepare for the unknown. To broaden your capacity for quick changes or come up with effective and creative initiatives became imperative. Therefore, the choice of strategy and the making of decisions can implicate in the survival of these companies. Our objective is to pr
Publicado em: 2008
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3. Marketing Strategies via the Internet: a case study with radio stations Fortaleza / Estratégias de marketing via internet: estudo de caso com emissoras de rádio de Fortaleza
As the Internet plays an important role on modern living, it makes changes both customers and enterprises. And the broadcasting market also alters when listeners and companies take new possibilities on the development of virtual world. As a result of it, managers have already assessed their strategies to the Internet use, mainly on the way to make their mark
Publicado em: 2007
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4. Estratégia em produtos culturais: estudo de caso de empresa ex-estatal do setor de telecomunicações
In the 1990, and after the process of privatizations of governmental companies in Brazil, cultural products had gained strategical importance for different types of organizations, specially for nationalized companies of the telecommunications sector. Based on the concept of market orientation, and specifically on the concept of cultural marketing, it is poss
Publicado em: 2006
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5. MARKETING STRATEGIES FOR THE COMMERCE OF AGRO-INDUSTRIAL PRODUCTS: THE CASE OF THE FEDERAL AGRO-TECHNICAL SCHOOL IN ALEGRETE / ESTRATÉGIAS DE MARKETING PARA COMERCIALIZAÇÃO DE PRODUTOS AGROINDUSTRIAIS: O CASO DA ESCOLA AGROTÉCNICA FEDERAL DE ALEGRETE
The research develops some understanding to assess and propose some strategies of marketing for the commerce of agro-industrial products manufactured at the Federal Agro-technical School in Alegrete (FASA), and the influence of the variants of marketing-mix in the customers decision of purchases. The union of this organized marketing is understood as having
Publicado em: 2005
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6. DAIRY CHAIN MANAGEMENT: AN OPORTUNITY TO ZONA DA MATA OF MINAS GERAIS FIRMS. / GERENCIAMENTO DA CADEIA DE LATICÍNIOS: UMA OPORTUNIDADE PARA AS EMPRESAS DA ZONA DA MATA DE MINAS GERAIS
The Supply Chain Management is a complex subject and its application in a chain of companies is certainly a challenge. The present thesis has the objective of analyzing the supply chain of the dairy industry in a study that intends to apply and adapt the structural model conceived by Lambert and Cooper thus getting indications for improving chain management.
Publicado em: 2002
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7. STRATEGICAL ANALYSIS OF THE RECORDERS IN BRAZIL: BETWEEN THE PIRACY AND THE MP3. / ANÁLISE ESTRATÉGICA DA INDÚSTRIA FONOGRÁFICA BRASILEIRA: ENTRE A PIRATARIA E O MP3
The strategic analysis of the Brazilian phonographic industry,under the Porter Model -1980-, demonstrates that this industry is being threatened, on the short and long- terms, by the following factors: the competition with escalating piracy; the possible substitution of CDs by free MP3 exchange available on the Internet; the strategic ambiguity of many recor
Publicado em: 2001